As a kid, I didn’t have gourmet ingredients—I had white bread, bologna, cheese, and whatever condiments were in the fridge. But every day, I turned them into something new. That was my first creative project, long before I knew what creative direction meant.

For years, I assumed that title belonged to those with formal training, the right credentials, or an abundance of resources. I didn’t realize I had been doing it all along. As I carved my path in the industry, I noticed something—I wasn’t the only "bologna and cheese" kid in the room. And just like the strong aroma of a home-cooked meal, people naturally gravitated toward the strange, bold, and unexpected ideas I brought to the table.

I believe art is the universal language we share—capable of starting conversations, shifting perspectives, and creating deep human connections. My creativity isn’t just born from my heart—it’s shaped by experience, by the people who inspire me, and by the future I dare to imagine.

I don’t just create—I disrupt, reimagine, and transform.

Because creativity was never about resources. It was about vision all along.